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Automotive Internet News Sources
Dealer Refresh dot Com
Are we really in an Auto Credit Crisis?
You have to just about be walking on water to get financed but even with our prime customers, banks are looking for a reason to say no." -- AutoNation CEO Michael Jackson, The Wall Street Journal, October 2008 Are we...
How to use Google Analytics webinar with Avinash Kaushik
I would recommend NOT missing out on this FREE Webinar hosted by Avinash Kaushik on October 15, 2008 RSVP Today! Sorry about the short notice. 2008 has been a year of unprecedented change in the automotive industry: with declining new...
5th Digital Dealer Conference Review by Kevin Frye
?Sorry about how my hair looks this morning ? I combed it with a porkchop??. Could this be anyone else but Shaun Raines opening up his session on Video SEO? Since Jeff was in Vegas with the J.D. Power Automotive...
Out of Office Reply: While I'm Away...
This will be my last posting until November. I'm getting ready to head to the remotest part of the planet for a vacation that has been years in the making. While I'm away, I hope everyone gets on Jeff to...
The Weekly Refresh - Bill Heard Chevy, Video Advertising, Larry Tabloff, Goog...
Bill Heard Chevrolet closes all of their 13 Chevy dealers. Of course it's easy the blame current market conditions, but did the online reputation of their dealers have any influence on this as well? Cliff Banks and Amit Aggarwal both...
Twittering from J.D. Power Roundtable
A quick reminder - I'll be twittering from the 2008 J.D. Power Automotive Internet Roundtalble. If you are not already following DealerRefresh on Twitter, this would be a great time to start!! Follow DealerRefresh on Twitter at http://twitter.com/dealerrefresh
Measuring your Conversion Rate
Kevin Frye posed a question to Jeff and me the other day asking about some of the measuring devices behind a dealer website. One of those items in question was the Conversion Rate. In trying to answer him, I realized...
Shoppers Cite Dealer-Related Issues Among Top Reasons for Rejecting a New Veh...
WESTLAKE VILLAGE, Calif., Sept. 24, 2008 - A majority of vehicles are rejected only after a new-vehicle shopper has visited a dealership, according to the J.D. Power and Associates 2008 Escaped Shopper Study(SM) released today. The study, which analyzes the...
Want more Leads? Do LESS with your Inventory!
Okay...nobody is perfect. Nobody is ever going to list a vehicle 100% right every time. We all strive to do our best with our online inventory presentations, but we can all do better. Is our imperfectness creating leads? If everything...
FTC: Stop the phone spam (Robo Calls)
Is your dealership participating in pre-recorded messages that are delivered at certain points of a consumer's buying/servicing process or mass-delivering a single message? If so, listen up! Back in August, the FTC made a new ruling on this type of...
2008 J.D. Power Automotive Internet Roundtable VS 5th Digital Dealer Conference
Which one are you going to? As I'm sure everyone is already aware of by now, the 2008 J.D. Power Automotive Internet Roundtable and the 5th Digital Dealer Conference are being held at the same. For myself it's a clear...
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